Guide to selling courses online using Reddit

For online educators, this is a great platform to market and sell their courses to targeted audiences. Let us now understand the different techniques of selling courses online using Reddit.

Redditors share links, images, videos, gifs, and text-only posts for discussion with others on the platform. Users post relevant questions and opinions on subreddits hoping to receive feedback or start conversations. Topics can be something as casual as gaming to something as serious as tax preparation, and there will be subreddits for almost any general topic that you can think of.

Some subreddits don’t allow posting some kind of content like videos or links. Follow these rules to have a good experience on Reddit.

A high level of anonymity exists in Reddit because it has an easy signup process that does not even require users to link their email ids. There are around 50 subreddits that make up the front page of Reddit, and this is what a user who hasn’t logged in sees when they land on the home page.

The popularity of posts and their comments are determined by upvote and downvote arrows that appear next to them. As a rule of thumb, you can only use the downvote when content is very irrelevant, abusive, or contributes nothing to an ongoing discussion.

You can find any kind of digital content on Reddit. Marketing and ultimately selling courses online using Reddit is not an easy task without the right type of content. The following are the content types that get the most engagement. Bear in mind that original content is what gets the most recognition regardless of the format.

To market and sell your courses on Reddit to the right people, follow the below roadmap.

First of all, create a Reddit account by choosing a username that includes your brand keywords or personal name. If possible, try to give it the name of an actual person associated with your institute or course because it will look more authentic.

Do thorough research to find and join all subreddits that are relevant to your field. You can start with the homepage and then uncover smaller, more niche subreddits. Look at recommended communities within a subreddit sidebar and do a Google search for “Reddit + [Keywords].

Check your Reddit feed daily and participate in discussions. Start upvoting and commenting wherever you can contribute. This will help you get a sense of what kind of content your target audience finds engaging.

Create content exclusively for your target audience but don’t get upset if it doesn’t get a lot of attention. You’ll be lucky if you get a few upvotes and a few positive comments.

Consistency is essential if you want to achieve your goals on Reddit. Continue being active on relevant subreddits and be a valuable contributor to the community.

Redditors are very protective of the communities they have built and will fiercely come down on any brand or individual who they think is trying to hijack a subreddit for their own benefit. Most marketers get it wrong and treat posts on Reddit like they would do on Craigslist. Posting without giving due attention to your audience’s values and priorities will backfire because Redditors have come together on a subreddit for a specific reason. For example, you cannot go on a subreddit about school education and start asking questions or giving opinions about a master’s degree.

The following are the best practices for marketing on Reddit:

These norms are universal. But keep in mind that each target community has a culture of its own. Become a member first and then take a sincere interest in the community you seek to engage. This will help you pick up subreddit traditions and mannerisms and what type of content they’re interested in.

Now that you have understood the techniques for selling courses online using Reddit, club it with Learnyst that can help you easily market your course in a digital-first world. Firstly, we can create a mobile-friendly custom website for you as well as a mobile application. Your website will be SEO optimized so that it can easily be found on search engines like Google. If you want more outbound marketing, Learnyst can easily integrate with third-party marketing tools like MailChimp.

To find out more, reach out to us!

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