Why people are not buying from your website?

Ever wondered why people put goods in the shopping basket on your website and then abandon? Or even worse, they click on your expensive PPC ad and then leave your carefully written landing page and click the back button straight away.

The answer is simple — they don’t know you, they don’t trust you, they don’t like you. Sounds logical, when you think about it, but how many brilliant websites out there are trying to sell you on their home page? Even if they don’t, they usually have one page with all their products and prices and the only option for you would be to buy. The hard truth is that not all people who go on your website want to buy. A very small portion would ever buy from you. Here is why:

Think of the way you feel when you enter a shop and the salesperson tries immediately to persuade you to buy. Entering an online store is even trickier, as you don’t have the credibility with a physical location. People will be sceptics by default. It’s your job to turn them into customers.

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